Crisis Management
There is a lot of talk about fearing bloggers and their possible negative affects on a company. Most of these issues stem from misunderstandings and often can either be avoided, or turned around into a positive experience. We will help you avoid the traps in the blogosphere and help you tailor your message to control a crisis before it damages your business.
Strategy
There are a number of questions facing companies these days:
Should we blog?
How do we engage the blogosphere?
How do we manage crisis?
How do we create and manage influence?
How do we establish trust?
At Pear, we can help you devise a strategy towards blogs and blogging. It is not true that all companies have to be active bloggers, but it is true that all firms need a blog presence. We can help you define and develop that presence. From technical evaluation to social networking, working in the sphere is what we do best.
Attention Capital
Think of a blogging strategy as a startup company. As you would raise venture capital to fund a new company, a blogging strategy operates by raising what we call Attention Capital. Just like Venture Capital, Attention Capital has a burn rate. For each client this rate is different and depends on their long or short term goals. Our approach is to help our clients define their burn rate and then customize a strategy around that.
The Long Tail
There is a lot of talk about utilizing the “long tail” of bloggers to market products or services. All bloggers are important and we are about building long term relationships with them, and not just scraping a monthly popularity contest.
Blogging
Good blogging often comes from three key things that help to establish trust and influence.
Authority
Integrity
Credibility
We can help teach you how to create a great blog. From design, to social networking and new tools, we can help you build something that will serve your company in a positive manner. Good bloggers blog from a position of strength, with clear and concise messaging.
Influence
In this new age of splogs and scams, bloggers are suspicious of companies and their motives. We can help you gain influence in the blogosphere by helping you build trusting relationships with bloggers. In addition, we are always working to build great relationships with bloggers based on trust and transparency.
